Upstream is an award-winning global oil & gas newspaper, published weekly and solely available on a subscription basis at an annual subscription fee of US$950.
Upstream’s influential readers are willing to pay for quality, that’s the philosophy. With an experienced team of 26 reporters located around the world, Upstream can provide the unbiased, independent journalism that readers praise so highly. Upstream is described as “invaluable”, “excellent” and “the best publication of its type on the market” by senior managers in some of the most respected companies in the industry.
Upstream has firmly established itself as the leading source of quality news in the international oil and gas industry.
Other respected publications have also taken notice, with the Los Angeles Times stating: “The flamboyant trade weekly Upstream has become a must-read both for its bold irreverent style and its thorough coverage.” This was followed by praise from the New York Times: “For energy executives, Upstream has become a must-read, like Advertising Age or Variety or American Lawyer in their respective fields.”
In order to maintain the paper’s leading position and strong reputation, it is important to listen to the market. Every two years, Upstream carries out a comprehensive readership survey through MORI, the renowned UK research organisation.
The latest survey shows that 94% rate Upstream as very good or fairly good, with subscribers reading 7.3 out of every 8 issues on average, and with each issue being passed on to an average of 6.15 people.
Furthermore, it is clearly a publication favoured by management, with 96% of its readers classing themselves in this category and 58% influencing the strategic development of their company.
Despite their senior ranking, Upstream’s subscribers value the publication so highly that they spend an average of 43 minutes per week reading the newspaper.
http://www.upstreamonline.com
